9/25/2023 0 Comments Tik toker![]() ![]() Looking ahead, Williams hopes to take her series national. Williams hopes companies are paying attention to the conversations unfolding, even on social media: "I literally don't have the power to go to the head of big corporations and tell them, 'you need to be talking about salary transparency with all your jobs and within your companies.' But the Great Resignation has shown us there's power in numbers, and when we're all kind of on board with one idea, we can really influence great change." They can literally get away with underpaying people because employees don't know any better, and I'm sick of it." Keeping the conversation going "A lot of people don't know how to price themselves in the market," she continues, "and that's why salary transparency exists - to try to help advocate for employees to do market research to figure out what they should be asking for so employers don't take advantage of them. Williams felt she could use her social media platform and her data background to help. It says a lot more to me about the company and that recruiter than it does the employee who underpaid herself." "You have the budget, which means that's what you're willing to pay somebody. "That really pissed me off," Williams says. She also remembers one viral social media post, where a recruiter says she offered a candidate $85,000 for a role that had a budget of $130,000 because that's what she asked for. Williams grew frustrated by business leaders who said pay transparency would take away their competitive edge, or that workers would become unhappy and quit. With more people changing jobs in the Great Resignation, Williams saw how salary secrecy could continue the cycle of women and people of color being hired at lower pay. On average, full-time working women earn 83 cents for every dollar paid to a white man, and the wage gap grows for women of color. With sponsored content rates up, a million isn’t hard to do anymore, which is why this new Top 5 list requires a minimum of $4.75 million in earnings, a point several times greater than our original roll’s cutoff.As she spoke more about her own salary, she did more research into the role salary transparency plays in improving pay equity, and how it could help close gender and racial wage gaps. Another difference: That initial ranking was a snapshot of who we thought had earned a million dollars from TikTok during those 12 months. This is different from our debut list in 2020, which calculated earnings from July 2019 through July 2020. From there, our numbers estimate what the TikTokers earned from January 1, 2021, through December 31, 2021. This leaves out other celebrities active on the app, like Will Smith and Jason DeRulo. We look at the top-earning stars whose fame originated first on TikTok. The book, which came out last February, is titled Backstory: My Life So Far. The world cannot seem to get enough of Gregg and these other young TikTok stars: In fact, the venerable publisher Simon & Schuster has already commissioned an autobiography from Gregg. More recently, Gregg has snagged a role in a later season of Chicken Girls, a Web series about in which she stars as a bossy high school cheerleading captain, and starred in her own Snap show. In California, she was one of the original members of Hype House, the collective of influencers whose formation in December 2019 marked the beginning of TikTok’s ascension in pop culture. That same year, she quit her job as a lifeguard, then moved from rural Indiana to Los Angeles. In summer 2019, Gregg became TikTok famous as Clown Girl, posting makeup tutorials, many of which showed her as a brightly colored Harley Quinn-white contact lenses, red and blue stars covering her face. From home, she has given her fans access not only to her family life but her love life, too, plastering her Twitter with lovey-dovey exchanges between herself and her boyfriend Noah Beck, another high-profile TikTok star, who seems poised to become another sponsorship partner. At Christmastime, Dixie toured as part of the Jingle Ball concert series, hitting the stage in Dallas, Boston and Chicago. pop chart, and “F-kBoy,” borrowing a Gen Z term for a philandering young man. In 2021, she released two songs, “Psycho,” which featured rapper Rubi Rose and hit No. (Dixie has 57 million followers, Charli 133 million.) For some distance, Dixie has sought to carve out her own career as a pop singer, a deliberate effort to counter the squeaky-clean girls-next-door vibe powering the D’Amelio marketing machine. Dixie may be the older sister, but much of her fame and earnings, including the Hollister, Hulu and Snap deals, still intertwine with her more popular sister Charli. ![]()
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